* Visuals are approximate and redesigned for confidentiality.
About
Senior product designer
Zero to one · Product market fit
2023-2025
12 people
Project details
Context
Mindstone started out as a B2C app designed to help people learn every day and consolidate their knowledge into a learner profile, a living record of skills intended to provide a more accurate skills assessment than traditional CVs.
Challenge
Despite initial traction after a full redesign, it became clear that the product lacked a core use case capable of driving sustained engagement or market fit.
My role
Discover how I helped steer Mindstone from a fragmented B2C app to a high-performing AI upskilling platform — shaping the pivot, driving adoption, and building the foundation for enterprise growth.
" In an engineering-heavy organization, Oana's relentless pursuit of visual excellence was greatly valued, ensuring that design wasn't just an afterthought but a core strength. Like any startup, we had to wear many hats, and Oana embraced this challenge.
She struck the perfect balance between working independently and driving alignment across the team, picking up functions that were way outside her usual day-to-day. She elevated our product, leaving us in the best possible position to continue forward without her. "
Stefan Keranov
CTO @ Mindstone
