Breaking silos with design at Crédit Agricole

Driving coherence across eight interconnected apps and accelerating delivery in the bank’s largest digitalization program.

Driving coherence across eight interconnected apps and accelerating delivery in the bank’s largest digitalization program.

* Full case study available on presentation only

Breaking silos with design at Crédit Agricole

Driving coherence across eight interconnected apps and accelerating delivery in the bank’s largest digitalization program.

* Full case study available on presentation only

About

Loanscape is Crédit Agricoles largest digitalization program, transforming corporate loans across all stages and stakeholders.

Loanscape is Crédit Agricoles largest digitalization program, transforming corporate loans across all stages and stakeholders.

Role

Role

Role

Lead product designer

Focus

Focus

Focus

Design Leadership · Scalling delivery

Period

Period

Period

2023-2025

Team size

Team size

Team size

24 people

Project details

Project

1

2

Context

I was the first designer to join Loanscape, a complex program aiming build 8 interconnected applications meant to enable  Crédit Agricoles clients and partners to manage large lender pools, multiple loan formats, institutional investors, and multi-product deals within a unified ecosystem.

Challenge

Despite having started two years earlier, the program was still slowed by silos between project teams and the absence of unified design leadership. Misalignment between métiers, product owners, and engineering created unclear priorities, delayed delivery, and introduced inconsistencies across applications.

My role

Discover how design played a key role in speeding up delivery and how I ensured coherence and collaboration between design and the program stakeholders in a highly regulated corporate environment with complex governance layers.

" Oana was the first designer we hired for Loanscape. From day one, she brought clarity and direction, turning complexity into clear decisions, aligning diverse stakeholders, and ensuring delivery kept moving.


She worked closely with the métiers, product owners, and engineering leads, mediating priorities and helping teams pull together. She grew the design team and worked hard to ensure smooth collaboration not only within the program’s project teams but also with partner programs."

Laura Ivan

Program Coordinator @ Credit Agricole

Product features

* Visuals are approximate and redesigned for confidentiality.

Role highlights

Role highlights

Role highlights

01

Grew the design team from 0 to 5, actively contributing to hiring, mentoring, and guiding designers through a complex corporate environment with multiple stakeholders and governance layers.

01

Grew the design team from 0 to 5, actively contributing to hiring, mentoring, and guiding designers through a complex corporate environment with multiple stakeholders and governance layers.

01

Grew the design team from 0 to 5, actively contributing to hiring, mentoring, and guiding designers through a complex corporate environment with multiple stakeholders and governance layers.

02

Scaled delivery in a fragmented, siloed environment by using design as a tool for alignment, closely collaborating with product owners, métiers, and engineering to ensure clear priorities and and continuous collaboration .

02

Scaled delivery in a fragmented, siloed environment by using design as a tool for alignment, closely collaborating with product owners, métiers, and engineering to ensure clear priorities and and continuous collaboration .

02

Scaled delivery in a fragmented, siloed environment by using design as a tool for alignment, closely collaborating with product owners, métiers, and engineering to ensure clear priorities and and continuous collaboration .

03

Set up and developed Loanscape’s design system in collaboration with Crédit Agricole’s marketing department, partner programs, and the Digital Factory, a system that became a standard for the bank’s internal digital products.

03

Set up and developed Loanscape’s design system in collaboration with Crédit Agricole’s marketing department, partner programs, and the Digital Factory, a system that became a standard for the bank’s internal digital products.

03

Set up and developed Loanscape’s design system in collaboration with Crédit Agricole’s marketing department, partner programs, and the Digital Factory, a system that became a standard for the bank’s internal digital products.

Let's talk

oanna.demian@gmail.com

I’m interested in working with early-stage startups and scaleups building meaningful and innovative products in health & wellbeing, sustainability and education.

Let's talk

oanna.demian@gmail.com

I’m interested in working with early-stage startups and scaleups building meaningful and innovative products in health & wellbeing, sustainability and education.

Let's talk

oanna.demian@gmail.com

I’m interested in working with early-stage startups and scaleups building meaningful and innovative products in health & wellbeing, sustainability and education.